Food Theory: Why Did Gen Z QUIT Drinking Alcohol?



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Gen Z is now drinking WAY less alcohol than every other generation but why? and what does this mean for the alcohol industry? Will they struggle to upkeep sales or will they be able to pivot? that’s what we’re going to find out in today’s video!
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*Credits:*
Writers: Santi Massa, Eddie Robinson
Editors: Andrew Mejia, Pedro Freitas, Brandon Lum,
Sound Designer: Yosi Berman, Alena Lecorchick
Thumbnail: DasGnomo
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#GenZ #Millennials #Alcohol #Theory #FoodTheory

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20 Comments

  1. As a Gen z this is a lie

  2. I drink a bit with friends but otherwhise I simply dont care for it.

  3. A lot of us are going sober. Generational trauma, substance abuse, a pandemic that made us realize we had an unhealthy relationship when the stuff was all we had. Sobriety should be spoken about.

  4. I can answer this video in one sentence

    Cause we all saw how alcohol easily can ruin people in our parents. We all got traumatized by alcoholics

  5. Another thing to consider is the rise of caffeine drinks. Caffeine drinks, especially energy drinks, have much better sales than they used to. Everyday I always see people in my school carrying around monsters and much. Back then when you wanted to feel something from a drink, that was from alcohol. Now it’s with caffeine. Ist cheaper, healthier and you don’t have be a certain age to legally consume. This rise though has caused problems with caffeine addictions. I’ve noticed many of other gen zer are always consuming some form of caffeine even if coffee late at night. We’re becoming more addicted to this substance and with it, alcohol is decreasing.

  6. As a gen z I have drinking problem 😂😂 but I prefer drinking at home enjoy my ipad and talk to strangers on internet, it’s the same as going to a bar but lazier, safer and no physical activity after (sadder) 😂😂

  7. Beer Theory Nice

  8. Gen z doesn't even know what gender they are

  9. Drinking is the worst drug. There are so many better drugs!

  10. isn’t this a good thing?

  11. My father drank, has done nothing but harm.

  12. I would rather not get drunk and feel like a bag of wet trash 3 hours later

  13. They drink less but are on more medications than anyone else hrmmmmm??

  14. And may it long continue everything is bad with alcohol

  15. I feel like it's partially because of legalized marijuana

  16. This is a really weird way of saying we are the poorest generation. I'm Mormon, I don't drink anyway, and even I know it's a good chunk because of money.

  17. So true, I’d rather have one good quality drink than several lower quality drinks and, if you’re looking for a good low/no drink Lucky Saint is awesome!

  18. I don't often drink, I did dry Jan unknowingly.

  19. older gen z here, i am always drunk, and always broke.

  20. watching this with a scotch in my hand. Cheers!

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